The Best Coquette Aesthetic Clothing Brands Right Now

Started in 2013 by Rebecca Cohen as a response to the blandness of contemporary women's fashion. The prints are loud, the ruffles are generous, and the color palette runs from blush to peony to sage. Beloved by the coquette community for obvious reasons. Buy it on sale when possible.

Based in Los Angeles and built around a deadstock fabric model that makes each dress partially unique. The silhouettes are soft, the prints are drawn from vintage archives, and the brand takes its environmental commitments more seriously than most. The dresses photograph beautifully and hold up to wear.

Nell Diamond launched Hill House Home in 2016 as a bedding brand and accidentally invented the most talked-about dress silhouette of the last decade. The nap dress, with its smocked bodice and puff sleeves, became a cultural moment. The accessories line, full of bows and ribbons in seasonal prints, is just as strong.

Sydney-based and built around the kind of going-out femininity that does not apologize for itself. The pieces are tighter and more daring than most American coquette brands, which makes them useful for mixing in a wardrobe that skews more dressed-up. Good for the femme fatale angle on the aesthetic.

Jeanne Damas launched Rouje in Paris in 2016 as a vehicle for the clothes she actually wanted to wear. Floral midi dresses, relaxed linen co-ords, and jewelry that reads as genuine rather than accessorized. The French coquette version of this aesthetic is subtler than the American one but no less intentional.

Built around the 1940s and 1950s pin-up silhouette, with full skirts, sweetheart necklines, and a sizing range that most contemporary fashion brands could learn from. The pieces have genuine construction quality and a loyal following among women who wear the aesthetic full-time, not just as a trend.